Search Engine Optimization which is commonly known as SEO is among the ways that most people use for digital marketing purposes. For those with online businesses, the value of SEO is something you might be already aware of. Among the ways that are renowned for generating website traffic is SEO. Anyone that is looking to increase his or her online influence will often be advised by most marketing professionals to invest in SEO. There are two types of SEO, there is local SEO and organic SEO. Most people are not able to differentiate between the two because they are closely related. Here are some differences that will make you establish how the two types of SEO differ.
Local SEO optimization helps to improve your websites visibility for local searches, i.e. you want your local business to show up in the local results when people in your close proximity search for a service that you offer. When potential clients are looking for things like food online for example. Their search is going to include a local place so that they are able to find food stores around that area. The same applies to other products and services that clients want to access locally.
Organic SEO, on the other hand, differs from local SEO in that it is more informational. There are people that will go on a search engine to look for information on a certain subject or about something. Most times the search engine will sense that the search is not about a specific thing and will provide general show general information on the searches. If you searched tips for buying a second-hand car for example. The information you are looking for is general hence the search engine will show organic results.
Uses of the two SEOs
The difference in the part of uses comes in various ways. For local SEO the search is geographical while organic SEO is general.
This, therefore, shows that local SEO is used mainly by businesses that want to appear on local search engines. Those that want most of their client traffic to come from the locals. By drawing traffic to your website through local SEO it then becomes easy for your customers to locate you. SEO is about needs and what you want for your business. On the part of organic SEO, this is for businesses that want to rank higher on SEO and not necessarily tied to a specific area.
What you can see from this demonstration is that SEOs give your business a chance to either localize your business or broaden its reach. With organic SEO your business can go beyond borders where it will be drawing website traffic from all over and not necessarily from one specific location.
One thing that comes to play is that a business can use both organic and local SEO. Most businesses that have branches all over would want to be located from wherever the client is. For example, you could be running a fashion store in New York but you also have other stores across the United States. This means that you will want to have your business covered in all aspects when it comes to SEO. Meaning both in New York and all the other states. For this to happen local and organic SEO has to be used.
For local SEO it has all to do with geographical location and not whether the website can be traced through other searches. Organic SEO, on the other hand, has very little when it comes to location impact. Its intention is to help your business to be traced when certain searches are done on the internet. A certain search would be like a chicken recipe, the results that will show will not be influenced by location but rather by the content of the words typed on the search engine.
The approaches that the two SEO channels take are also different. Local SEO has an approach of ‘attacking’ all local places. It’s intent to establish ground geographically on all local spaces resulting in website traffic. This is the best SEO approach for businesses like local hotels or grocery delivery services that are looking to extend their services only to a certain geographical location.
Organic SEO is, on the other hand, focused on being prioritized on search engine result pages. As earlier on mentioned, if you have businesses that spread across the entire country then it is highly recommended that you invest in organic SEO. This way when specific content is searched on a search engine, your business gets to have priority on the search engine result pages commonly abbreviated as SERPS.
Links and citations
When it comes to local SEO what matters is how many times your business is cited. Cited means being mentioned in various places on the web. The more the citations the better for you. Search engines get to notice businesses mentioned severally hence giving them search engine priority. For organic SEO it’s through links spread out across the web that your business will get noticed.
With this information, you can now weigh and come to a conclusion which SEO type works best for your business.